**Last Updated:** August 22, 2025

DebtAvalanche.co.uk ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, DebtAvalanche.co.uk, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

We primarily collect **non-personally identifiable information** directly and indirectly through automated means when you visit our Site.

a. Information Collected Automatically

When you visit our Site, certain information is automatically collected, which may include:

• **Log Data:** This includes your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits.
• **Device Information:** Information about the device you use to access the Site, such as hardware model, operating system version, and unique device identifiers.
• **Usage Information:** Details of how you use our Site, including interaction with elements, features accessed, and time spent on pages.

b. Information Collected via Google Services

We use Google Analytics and Google AdSense on our Site. These services collect data to help us understand user behavior and serve relevant advertisements.

• **Google Analytics:** Collects data about your interactions with our Site, such as the pages you visit, the time you spend on them, and the path you take. This data helps us improve our Site's content and user experience. Google Analytics uses cookies to collect this information.
• **Google AdSense:** May collect information to provide targeted advertising. This includes data related to your browsing activity, demographic information, and interests, often through the use of cookies. This helps Google serve ads relevant to you.

c. Information You Voluntarily Provide (via Email)

We do not use contact forms, user accounts, or newsletter sign-ups. If you choose to contact us directly via email at info@debtavalanche.co.uk, you will voluntarily provide us with your **email address** and any other information you choose to disclose in your message.

2. How We Use Your Information

The information we collect is used to:

• **Improve Our Site:** Understand how our users interact with the Site to enhance design, functionality, and content.
• **Provide Relevant Content:** Use usage patterns to tailor the content and features we offer.
• **Personalize User Experience:** Potentially use aggregated data to provide a more personalized experience, without identifying individual users.
• **Monitor and Analyze Trends:** Track and analyze usage and activity trends to better understand how our Site is used.
• **Serve Advertisements:** Through Google AdSense, display advertisements that may be relevant to your interests.
• **Respond to Your Inquiries:** If you email us, we will use your email address and the information you provide **solely to respond to your specific request or query**. We will not use your email for marketing, mailing lists, or any other unsolicited contact beyond the scope of your original communication.
• **Ensure Security:** Detect and prevent fraudulent transactions and other illegal activities.

3. Sharing Your Information

We generally do not share personally identifiable information with third parties. However, the automatically collected information may be shared in the following circumstances:

• **With Google:** Information collected by Google Analytics and Google AdSense is shared with Google in accordance with their respective privacy policies. This data is primarily used for analytics and advertising purposes.
• **For Legal Reasons:** We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• **Business Transfers:** In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• **No Other Third-Party Services:** As of the "Last Updated" date, we do not use any other third-party plugins or services that collect or process user data beyond Google Analytics and Google AdSense.

4. Data Retention

We retain automatically collected data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Google services retain data according to their own policies. If you contact us via email, your email and correspondence will be retained for a reasonable period to address your inquiry and for our records, but will not be used for other purposes.

5. Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. A cookie is a small data file that is placed on your device.

• **How We Use Them:** We use cookies primarily for Google Analytics (to track site usage) and Google AdSense (to serve personalized ads).
• **Your Choices:** You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site. You can also manage your cookie preferences through your browser settings or by visiting specific opt-out pages offered by third parties. For more information on Google's use of cookies, please visit Google's Privacy & Terms site.

6. Your Rights

As an operator based in the UK and serving a global adult audience including users from the European Union and the US, we acknowledge the importance of data protection rights. You may have the following rights concerning your data:

• **Access:** Request access to the non-personally identifiable data we hold about you.
• **Object:** Object to the processing of your data for certain purposes.
• **Withdraw Consent:** Where we rely on your consent, you may withdraw it at any time.

Since we primarily deal with non-personally identifiable data and only collect your email if you contact us, exercising these rights would typically involve managing your browser settings for cookies or using Google's own privacy controls. If you have concerns about an email you sent to us, please contact us directly.

7. Third-Party Links

Our Site may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third-party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. **For a full understanding of the nature of the content and services provided on this Site, please review our dedicated Disclaimer page.**

8. Children's Privacy

Our Site is not intended for use by anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from Children. If you are a parent or guardian and you are aware that your Child has provided us with personal information, please contact us. If we become aware that we have collected personal information from Children without verification of parental consent, we take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us by email:

info@debtavalanche.co.uk